Fighting Online Click-Fraud Using Bluff Ads

Online advertising is currently the greatest source of revenue for many Internet giants. The increased number of specialized websites and modern profiling techniques, have all contributed to an explosion of the income of ad brokers from online advertising. The single biggest threat to this growth, is however, click-fraud. Trained botnets and even individuals are hired by click-fraud specialists in order to maximize the revenue of certain users from the ads they publish on their websites, or to launch an attack between competing businesses. In this note we wish to raise the awareness of the networking research community on potential research areas within this emerging field. As an example strategy, we present Bluff ads; a class of ads that join forces in order to increase the effort level for click-fraud spammers. Bluff ads are either targeted ads, with irrelevant display text, or highly relevant display text, with irrelevant targeting information. They act as a litmus test for the legitimacy of the individual clicking on the ads. Together with standard threshold-based methods, fake ads help to decrease click-fraud levels.Comment: Draf

The Distant Heart: Mediating Long-Distance Relationships through Connected Computational Jewelry

In the world where increasingly mobility and long-distance relationships with family, friends and loved-ones became commonplace, there exists a gap in intimate interpersonal communication mediated by technology. Considering the advances in the field of mediation of relationships through technology, as well as prevalence of use of jewelry as love-tokens for expressing a wish to be remembered and to evoke the presence of the loved-one, developments in the new field of computational jewelry offer some truly exciting possibilities. In this paper we investigate the role that the jewelry-like form factor of prototypes can play in the context of studying effects of computational jewelry in mediating long-distance relationships

Anatomy of the Third-Party Web Tracking Ecosystem

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the third-party tracking ecosystem from 29 countries across the globe. When examining the data by region (North America, South America, Europe, East Asia, Middle East, and Oceania), we observe significant geographical variation between regions and countries within regions. We find trackers that focus on specific regions and countries, and some that are hosted in countries outside their expected target tracking domain. Given the differences in regulatory regimes between jurisdictions, we believe this analysis sheds light on the geographical properties of this ecosystem and on the problems that these may pose to our ability to track and manage the different data silos that now store personal data about us all

Wearable Computing for Health and Fitness: Exploring the Relationship between Data and Human Behaviour

Health and fitness wearable technology has recently advanced, making it easier for an individual to monitor their behaviours. Previously self generated data interacts with the user to motivate positive behaviour change, but issues arise when relating this to long term mention of wearable devices. Previous studies within this area are discussed. We also consider a new approach where data is used to support instead of motivate, through monitoring and logging to encourage reflection. Based on issues highlighted, we then make recommendations on the direction in which future work could be most beneficial

Towards Machine Learning and Inference for Resource-constrained MCUs

Machine learning (ML) is moving towards edge devices. However, ML models with high computational demands and energy consumption pose challenges for ML inference in resource-constrained environments, such as the deep sea. To address these challenges, we propose a battery-free ML inference and model personalization pipeline for microcontroller units (MCUs). As an example, we performed fish image recognition in the ocean. We evaluated and compared the accuracy, runtime, power, and energy consumption of the model before and after optimization. The results demonstrate that, our pipeline can achieve 97.78% accuracy with 483.82 KB Flash, 70.32 KB RAM, 118 ms runtime, 4.83 mW power, and 0.57 mJ energy consumption on MCUs, reducing by 64.17%, 12.31%, 52.42%, 63.74%, and 82.67%, compared to the baseline. The results indicate the feasibility of battery-free ML inference on MCUs.Comment: Poster accepted by the 21st ACM International Conference on Mobile Systems, Applications, and Services (ACM MobiSys 2023